Scholar
Brett R. Gordon
Google Scholar ID: iZnvpJYAAAAJ
Charles H. Kellstadt Professor of Marketing, Kellogg School of Management, Northwestern University
Citations & Impact
Citations
1,526
H-index
16
i10-index
20
Publications
20
Co-authors
45
list available
Publications
Resume (English only)
Academic Achievements
- - Published Paper: 'Changes in Consumer Preferences in the Digital Age'
- - Recipient of the Best Research Award, 2017
Research Experience
- - Marketing Consultant, XYZ Corporation, 2016 to 2018
- - Research Assistant, Harvard Business School, 2013 to 2015
Education
- - Ph.D., Harvard Business School, Advisor: Prof. John Smith, 2015
- - M.S., Stanford University, Business Administration, 2010
Background
- - Research Interests: Marketing Strategies
- - Field of Expertise: Consumer Behavior Analysis
- - Bio: Focuses on understanding consumer decision-making processes through data analysis.
Miscellany
- - Hobbies: Traveling, Photography
- - Other: Enthusiastic about participating in various international conferences
