Florian Zettelmeyer
Scholar

Florian Zettelmeyer

Google Scholar ID: AolsRh8AAAAJ
Professor of Marketing, Northwestern University
EconomicsMarketingData ScienceBig DataAutomotive industry
Homepage↗Google Scholar↗
Citations & Impact
All-time
Citations
1,874
 
H-index
20
 
i10-index
24
 
Publications
20
 
Co-authors
0
 
Contact
Emailf-zettelmeyer@kellogg.northwestern.eduCVOpen ↗TwitterOpen ↗
Publications
1 items
Amazon Ads Multi-Touch Attribution
2025
Cited
0
Resume (English only)
Co-authors
0 total
Co-authors: 0 (list not available)