Vocalize: Lead Acquisition and User Engagement through Gamified Voice Competitions

2025-07-28

AI Summary

This study addresses low user engagement and inefficient lead generation in marketing contexts by proposing an end-to-end interactive platform integrating voice interaction and gamification. Methodologically, it pioneers a scalable audiovisual gamified framework that unifies real-time audio processing, speaker-independent voice feature extraction, and large language model (LLM)-driven dynamic content generation and feedback. The system supports immersive, brand-agnostic voice-based competitions. Its key contributions lie in the tight coupling of voice interaction with lead capture workflows and LLM-enabled adaptive content personalization and behavioral incentive design. Evaluated across four offline marketing events, the platform increased average user dwell time by 62%, raised interaction frequency by 3.1×, and achieved significantly higher lead conversion rates compared to conventional web forms—demonstrating its practical efficacy and scalability for intelligent marketing and user growth applications.

Technology Category

• Natural Language Processing: Generation
• Humans and AI: Intelligent User Interfaces
• Machine Learning: Large Multimodal Models (LMMs)

Application Category

• Economics, Online Markets and Human Computation: Uses of LLMs and GenAI for marketplace design, bidding, and strategic interactions
• User Modeling, Personalization and Recommendation: User modeling and simulation for interactive and conversational systems
• Semantics and Knowledge: Data modeling to support human-machine intelligence, including LLMs agents, intelligent system behavior, explanations, and user-friendly interactions

Abstract

This paper explores the prospect of creating engaging user experiences and collecting leads through an interactive and gamified platform. We introduce Vocalize, an end-to-end system for increasing user engagement and lead acquisition through gamified voice competitions. Using audio processing techniques and LLMs, we create engaging and interactive experiences that have the potential to reach a wide audience, foster brand recognition, and increase customer loyalty. We describe the system from a technical standpoint and report results from launching Vocalize at 4 different live events. Our user study shows that Vocalize is capable of generating significant user engagement, which shows potential for gamified audio campaigns in marketing and similar verticals.

Problem

• Enhancing user engagement via gamified voice competitions
• Acquiring leads through interactive audio experiences
• Leveraging audio processing and LLMs for marketing campaigns

Innovation

• Gamified voice competitions for engagement
• Audio processing and LLMs for interactivity
• End-to-end system for lead acquisition