Digital-GenAI-Enhanced HCI in DevOps as a Driver of Sustainable Innovation: An Empirical Framework

📅 2025-08-14
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This study investigates the impact of AI-enhanced human–computer interaction (AI-HCI) in DevOps on sustainable innovation performance among A-share internet and technology firms in China. Using a panel dataset of 5,560 firm-year observations from 2018 to 2024, compiled from CNRDS and CSMAR databases, we employ fixed-effects regression models for causal identification. We theoretically articulate and empirically validate— for the first time—three mediating mechanisms through which AI-HCI drives sustainable innovation: (1) operational efficiency gains, (2) enhanced cross-functional knowledge integration, and (3) deepened stakeholder co-participation—thereby establishing a novel digital transformation framework tailored to emerging markets. Results indicate that AI-HCI implementation in DevOps improves firms’ innovation efficiency by 23.7%, providing robust causal evidence and mechanistic insights into how generative AI augments organizational innovation capacity.

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📝 Abstract
This study examines the impact of Digital-GenAI-Enhanced Human-Computer Interaction (HCI) in DevOps on sustainable innovation performance among Chinese A-share internet technology firms. Using panel data from 2018-2024, we analyze 5,560 firm-year observations from CNRDS and CSMAR databases. Our empirical framework reveals significant positive associations between AI-enhanced HCI implementation and sustainable innovation outcomes. Results demonstrate that firms adopting advanced HCI technologies achieve 23.7% higher innovation efficiency. The study contributes to understanding digital transformation's role in sustainable business practices. We identify three key mechanisms: operational efficiency enhancement, knowledge integration facilitation, and stakeholder engagement improvement. Findings provide practical implications for technology adoption strategies in emerging markets
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Research questions and friction points this paper is trying to address.

Examining AI-enhanced HCI impact on sustainable innovation performance
Analyzing digital transformation role in sustainable business practices
Identifying mechanisms linking HCI technologies to innovation efficiency
Innovation

Methods, ideas, or system contributions that make the work stand out.

AI-enhanced HCI in DevOps implementation
Empirical framework with panel data analysis
Operational efficiency and knowledge integration mechanisms
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J
Jun Cui
Solbridge International School of Business, Woosong University, Daejeon, Republic of Korea