Who Owns the Online Media?
This study addresses the challenges of media ownership opacity and accountability by constructing ownership networks for thousands of European and American outlets to measure transnational market concentration. Employing a fixed-pair design, we examine the causal effect of ownership changes on content similarity. Results indicate that over half of media entities are controlled by single owners, with common ownership significantly driving reporting convergence, particularly in the United States. The primary contribution lies in establishing cross-nationally comparable quantitative metrics demonstrating that content homogenization is predominantly driven by ownership structures rather than audience demand. These findings provide robust causal evidence regarding the detrimental impact of media consolidation on information diversity, clarifying the structural determinants of news uniformity across Western media markets.