Scholar
Dhruv Grewal
Google Scholar ID: adnaVp0AAAAJ
Professor of Marketing & Toyota Chair of Commerce and Electronic Business, Babson College
Marketing
Marketing Strategy
Retailing
Strategy
Consumer Behavior
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Citations & Impact
All-time
Citations
109,669
H-index
113
i10-index
250
Publications
20
Co-authors
167
list available
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No contact links provided.
Publications
1 items
Extracting Consumer Insight from Text: A Large Language Model Approach to Emotion and Evaluation Measurement
2026
Cited
0
Resume (English only)
Co-authors
167 total
Co-author 1
Co-author 2
Co-author 3
Co-author 4
Co-author 5
Co-author 6
Co-author 7
Co-author 8
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