Scholar
Eva Ascarza
Google Scholar ID: Xb6cCjsAAAAJ
Harvard Business School
Citations & Impact
Citations
1,329
H-index
15
i10-index
17
Publications
20
Co-authors
0
Contact
Publications
Resume (English only)
Research Experience
- Co-founder of the Customer Intelligence Lab at the D^3 institute at HBS, where they conduct research with the goal of helping organizations use their valuable customer data effectively and responsibly.
Background
- Professor of Business Administration at Harvard Business School (HBS) where she researches, teaches, and thinks about how companies can better manage customers for growth, and how data and artificial intelligence (AI) can enable them to do so. Her research interests include customer retention, personalization and targeting, AI in Marketing, and algorithmic bias. She enjoys helping companies make sense of their data to better understand their customers, measure and assess their value, and quantify the impact of their actions and interventions.
Co-authors