Olivier Toubia
Scholar

Olivier Toubia

Google Scholar ID: X-rE604AAAAJ
Glaubinger Professor of Business, Columbia Business School
Marketing
Homepage↗Google Scholar↗
Citations & Impact
All-time
Citations
3,063
 
H-index
26
 
i10-index
41
 
Publications
20
 
Co-authors
0
 
Contact
Emailot2107@gsb.columbia.eduCVOpen ↗
Publications
4 items
Examining and Addressing Barriers to Diversity in LLM-Generated Ideas
2026
Cited
0
A Mega-Study of Digital Twins Reveals Strengths, Weaknesses and Opportunities for Further Improvement
2025
Cited
0
Twin-2K-500: A dataset for building digital twins of over 2,000 people based on their answers to over 500 questions
2025
Cited
0
The Challenge of Using LLMs to Simulate Human Behavior: A Causal Inference Perspective
Social Science Research Network · 2023
Cited
20
Resume (English only)
Academic Achievements
  • Recipient of the John Little award for best marketing paper published in Marketing Science or Management Science, 2003, 2006, 2017, 2018.
  • Recipient of the Don Morrison Long Term Impact Award, 2022.
  • Recipient of the INFORMS Society for Marketing Science Long Term Impact Award, 2016.
  • Recipient of the Paul E. Green award for the Journal of Marketing Research paper having the greatest potential for significant impact for marketing practice, 2015.
  • Recipient of the Frank M. Bass outstanding dissertation award, 2005.
  • Recipient of the Don Lehmann award for best dissertation-based paper published in the Journal of Marketing Research or the Journal of Marketing, 2012.
  • Recipient of the John A. Howard AMA dissertation award, 2005.
  • Finalist, John Little award for best marketing paper published in Marketing Science or Management Science, 2013, 2022.
  • Finalist, Paul Green paper award for best paper published in the Journal of Marketing Research, 2004, 2010.
  • Finalist, INFORMS Society for Marketing Science Long Term Impact Award, 2011, 2012, 2013, 2014, 2015.
  • Finalist, William F. O'Dell Award, 2015.
  • Finalist for the Exeter Prize for Research in Experimental Economics, Decision Theory and Behavioral Economics, 2020.
  • Haring Symposium Distinguished Scholar, 2013.
  • Management Science Meritorious Service Award, 2010.
  • MSI Young Scholar, 2007.
  • Presidential Fellow, Massachusetts Institute of Technology, Cambridge, MA., 2001-2004.
  • Recipient of the Jean Walter Zellidja Fellowship (Académie Française), 1999.
  • Recipient of the Jean Gaillard Memorial Fellowship, 1999.
Research Experience
  • 2025-present: Associate Editor, Journal of Marketing.
  • 2025-present: member of the Advisory Board, Marketing Science.
  • 2022-2024: Editor-in-Chief, Marketing Science.
  • 2019-2022: member of the Tenure Review Advisory Committee (TRAC), Columbia University.
  • 2019-2022: Chair of the Marketing Division, Columbia Business School.
  • 2019-2021: Senior Editor, Marketing Science.
  • 2016-2019: Faculty Director of the Eugene Lang Center Entrepreneurship Center, Columbia Business School.
  • 2016-2018: VP Education, INFORMS Society for Marketing Science.
  • 2018: Co-Editor, Quantitative Marketing and Economics.
  • 2013-2018: Senior Editor, Customer Needs and Solutions.
  • 2013-2015: Associate Editor, International Journal of Research in Marketing.
  • 2015-2017: Associate Editor, Journal of Consumer Research.
  • 2014-2018: Associate Editor, Management Science.
  • 2016-2018: Associate Editor, Marketing Science.
  • 2010-2017: Associate Editor, Operations Research.
  • 2008-2018: Member of the Editorial Board, International Journal of Research in Marketing.
  • 2010-2018: Member of the Editorial Board, Journal of Marketing Research.
  • 2006-2016: Member of the Editorial Board, Marketing Science.
Background
  • Research Interests: Innovation, Idea Generation, Creativity, Preference Measurement, Computational Social Science, Generative AI.
Co-authors
0 total
Co-authors: 0 (list not available)