Scholar
Radu Tanase
Google Scholar ID: WoARv6IAAAAJ
Senior Research Associate, University of Zurich
Citations & Impact
Citations
100
H-index
3
i10-index
2
Publications
5
Co-authors
4
list available
Publications
Resume (English only)
Academic Achievements
- Emac-Sheth Foundation Sustainability Research Award (2025); Swiss Academy Of Marketing Science Impact Award (2024). Award-winning papers include 'Backfire Effects on Product Returns and Environmental Impact in e-Commerce.'
Research Experience
- Senior Research Associate at the Chair of Marketing for Social Impact; manages and teaches within the “Marketing Analytics” program; has hands-on industry experience as a data scientist; co-founded Lionstep, a tech-centric recruiting company, serving as Chief Data Scientist and now as Data Science Advisor.
Education
- PhD in Economics from the University of Zurich; Master's degree in Statistics from ETH Zurich.
Background
- Research interests include how the interplay of individual and social factors impacts our decisions and how this could be leveraged to help people make positive changes. Current topics include the impact of habits, values, and social norms on (sustainable) decisions, consumer willingness to offset environmental damage, and the effects of transparency on purchase behavior and customer-firm relationships.
Miscellany
- Believes in making everything as simple as possible, but not simpler, as quoted by Albert Einstein.
