Scholar
Sinan Aral
Google Scholar ID: E2uuNVoAAAAJ
David Austin Professor of Management, Marketing, IT & Data Science, MIT // Director, MIT IDE
Citations & Impact
Citations
20,786
H-index
38
i10-index
49
Publications
20
Co-authors
64
list available
Publications
Resume (English only)
Academic Achievements
- Authored 'The Hype Machine', synthesizing 20 years of research on social media’s societal impact
- Published multiple high-impact papers, including:
- – 'Interdependence and the Cost of Uncoordinated Responses to COVID-19'
- – 'Social Advertising Effectiveness Across Products' (forthcoming in Marketing Science)
- – 'Digital Paywall Design: Implications for Content Demand and Subscriptions' (forthcoming in Management Science)
- – 'Social Media Sharing and Online News Consumption'
- – 'Protecting Elections from Social Media Manipulation'
- His landmark study on fake news spread is widely cited as the largest of its kind
Background
- Scientist, entrepreneur, and investor
- David Austin Professor of Management at MIT
- Director of the MIT Initiative on the Digital Economy
- Founding partner at Manifest Capital
- Research interests include networks, machine learning, AI, marketing, and experimentation
- Focuses on how social media disrupts elections, the economy, and public health
Miscellany
- Frequent media commentator, featured on 'Meet the Press' and 'All In with Chris Hayes'
- Offers online courses, executive education, and opinion pieces
- Featured in the documentary 'The Future of AI'
- Publishes the HyperAnalytic Newsletter on the digital economy
- Active on Twitter and Instagram, sharing insights on technology and society
