Scholar
Ashish Kumar Jha
Google Scholar ID: 9wL1NoUAAAAJ
Professor In Business Analytics, Trinity Business School, Trinity College Dublin
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User Generated Content
Technology Strategy
Analytics
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All-time
Citations
1,473
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16
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23
Publications
20
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0
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Publications
1 items
Causal-driven attribution (CDA): Estimating channel influence without user-level data
2025
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0
Resume (English only)
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Co-authors: 0 (list not available)
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