Scholar
Siva Viswanathan
Google Scholar ID: 9lFfcOQAAAAJ
Dean's Professor of Information Systems and Digital Innovation, University of Maryland College Park
Digital Strategies
Information Economics
Analytics
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Citations & Impact
All-time
Citations
3,245
H-index
23
i10-index
33
Publications
20
Co-authors
0
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No contact links provided.
Publications
3 items
Estimating Visual Attribute Effects in Advertising from Observational Data: A Deepfake-Informed Double Machine Learning Approach
2026
Cited
0
What Exactly is a Deepfake?
2025
Cited
0
From Deception to Perception: The Surprising Benefits of Deepfakes for Detecting, Measuring, and Mitigating Bias
2025
Cited
0
Resume (English only)
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0 total
Co-authors: 0 (list not available)
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