Scholar
Jaewon Yoo
Google Scholar ID: 6vinVNUAAAAJ
National Tsing Hua University
Citations & Impact
Citations
20
H-index
1
i10-index
1
Publications
16
Co-authors
8
list available
Publications
Resume (English only)
Background
- Assistant Professor at the Institute of Service Science, College of Technology Management, National Tsing Hua University (NTHU)
- Teaches courses on business analytics and causal inference using experimental and observational studies
- Research interests span innovation, information systems, and marketing, with a focus on societal and economic impacts of emerging technologies
- Methodologically specializes in causal inference, including regression discontinuity (RD), synthetic difference-in-differences (SDiD), and causal machine learning (e.g., double machine learning, DML)
- Extensive experience designing and conducting large-scale randomized controlled trials (RCTs) through industry collaborations
