Shawndra Hill
Scholar

Shawndra Hill

Google Scholar ID: 4kNrzh4AAAAJ
Meta, Columbia Business School
Advertising ScienceMarketing ScienceData ScienceSocial NetworksSocial Media
Homepage↗Google Scholar↗
Citations & Impact
All-time
Citations
1,697
 
H-index
22
 
i10-index
36
 
Publications
20
 
Co-authors
9
list available
Contact
No contact links provided.
Publications
4 items
Decoding the Hook: A Multimodal LLM Framework for Analyzing the Hooking Period of Video Ads
2026
Cited
0
MLLM-VADStory: Domain Knowledge-Driven Multimodal LLMs for Video Ad Storyline Insights
2026
Cited
0
LLM Prompt Duel Optimizer: Efficient Label-Free Prompt Optimization
2025
Cited
0
Characterizing and Minimizing Divergent Delivery in Meta Advertising Experiments
2025
Cited
0
Resume (English only)
Co-authors
9 total
Foster Provost
Foster Provost
Professor, New York University
Lyle Ungar
Lyle Ungar
University of Pennsylvania
Co-author 3
Co-author 3
Adrian Benton
Adrian Benton
Google Research
Co-author 5
Co-author 5
Co-author 6
Co-author 6
Co-author 7
Co-author 7
Co-author 8
Co-author 8