Brief chatbot interactions produce lasting changes in human moral values

šŸ“… 2026-04-23
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This study investigates whether AI chatbots can durably alter human moral judgments through brief, imperceptible interactions. Employing a within-subjects design and a natural language interaction paradigm, participants engaged in guided conversations with an AI chatbot about moral dilemmas and completed moral evaluations before, immediately after, and two weeks following the interaction. Results demonstrate that the AI significantly shifted moral judgments toward either stricter or more lenient positions (p < 0.05; immediate effect sizes d = 0.735–1.576), with the effect further strengthening at the two-week follow-up (d = 1.038–2.069); no such changes were observed in the control group. This work provides the first evidence that unobtrusive AI dialogue can induce bidirectional and persistent shifts in moral values, highlighting the potential influence of generative AI in shaping moral cognition.

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šŸ“ Abstract
Moral judgements form the foundation of human social behavior and societal systems. While Artificial Intelligence chatbots increasingly serve as personal advisors, their influence on moral judgments remains largely unexplored. Here, we examined whether directive AI conversations shift moral evaluations using a within-subject naturalistic paradigm. Fifty-three participants rated moral scenarios, then discussed four with a chatbot prompted to shift moral judgments and four with a control agent. The brief conversations induced significant directional shifts in moral judgments, accepting stricter standards as well as advocating greater leniency (ps < 0.05; Cohen's d = 0.735-1.576), with increasing strengths of this effect during a two-week follow-up (Cohen's d = 1.038-2.069). Critically, the control condition produced no changes, and the effects did not extend to punishment while participants remained unaware of the persuasive intent, and both agents were rated equally likable and convincing, suggesting a vulnerability to undetected and lasting manipulation of foundational moral values.
Problem

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moral judgments
AI chatbots
moral values
persuasive influence
human-AI interaction
Innovation

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moral judgment
AI chatbot
directive conversation
lasting influence
undetected manipulation
Yue Teng
Yue Teng
The Hong Kong Polytechnic University
carbon emissionsprefabricationmodular building
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Qianer Zhong
Department of Psychology, The University of Hong Kong, Hong Kong SAR, China.; Techno-Entrepreneurship Core, The University of Hong Kong, Hong Kong SAR, China.
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Kim Mai Tich Nguyen Thordsen
Department of Psychology, The University of Hong Kong, Hong Kong SAR, China.; Department of Psychology, University of Copenhagen, Copenhagen, Denmark.
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Christian Montag
Centre for Cognitive and Brain Sciences, Institute of Collaborative Innovation, University of Macau, Macao SAR, China.; Department of Psychology, Faculty of Social Sciences, University of Macau, Macao SAR, China.; Department of Computer and Information Science, Faculty of Science and Technology, University of Macau, Macao SAR, China.
Benjamin Becker
Benjamin Becker
Professor of Cognitive and Affective Neuroscience, The University of Hong Kong
neuroimaginganxietyfearmotivationneuropeptides