A Multi-Level Data-driven Framework for Understanding Perceptions Towards Cycling Infrastructure Across Regions Leveraging Social Media Discourse

📅 2026-03-17
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This study addresses the challenge of comparing public perceptions of cycling infrastructure across large spatial scales. To overcome the limitations of traditional single-city surveys, the authors propose a multiscale data-driven framework that integrates sentiment analysis, topic modeling, and aspect-based sentiment classification with hierarchical statistical modeling. Applying this approach to over 30,000 Reddit posts and more than 500,000 comments from multiple cities in the United States and Europe, the research pioneers the combination of cross-regional social media discourse with multilevel modeling. Findings reveal an overall positive sentiment toward cycling in both regions—slightly higher in Europe—with comments exhibiting greater criticism than original posts. Notably, perceptual differences are primarily driven by intra-urban variation rather than inter-regional disparities.

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📝 Abstract
Cycling plays an important role in sustainable urban mobility, yet how people perceive cycling infrastructure varies widely and remains challenging to assess at large spatial scales. Existing research has mainly relied on surveys or short-form social media data and has often focused on individual cities, leaving limited insight into how cycling discussions unfold across broader geographic contexts. This study proposes a multi-scale framework that examines how cycling infrastructure is discussed and evaluated in online public discourse and explores whether sentiment patterns differ between the United States (U.S.) and selected European countries included in the dataset. The analysis draws on a large collection of discussions on a social media platform, namely Reddit, including more than 30,000 posts and over 500,000 associated comments gathered from cycling-focused and geographically defined communities across multiple U.S. states and selected European countries. Using a combination of sentiment analysis, topic modeling, aspect-based classification, and hierarchical statistical modeling, the study evaluates the emotional tone and thematic structure of these discussions and how they vary spatially. Overall sentiment toward cycling is positive in both regions, with slightly higher values observed in the European sample, although differences remain modest. Sentiment tends to become more critical in comment discussions compared to original posts. Topic and aspect analyses show that sentiment is primarily associated with experience-based themes, with most variation occurring within cities rather than between regions. Together, these findings illustrate how discussion-based online data can complement traditional approaches to understanding public perceptions of cycling infrastructure in sustainable urban contexts.
Problem

Research questions and friction points this paper is trying to address.

cycling infrastructure
public perception
social media discourse
geographic comparison
urban mobility
Innovation

Methods, ideas, or system contributions that make the work stand out.

multi-scale framework
social media discourse
sentiment analysis
aspect-based classification
cross-regional comparison
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S
Shiva Azimi
Civil and Environmental Engineering, Villanova University, 800 E Lancaster Ave, Villanova, PA 19085, USA
Arash Tavakoli
Arash Tavakoli
Assistant Professor at Villanova University
Human-Vehicle InteractionWellbeingHuman-centered designHuman SensingSmart Cities