From customer survey feedback to software improvements: Leveraging the full potential of data

πŸ“… 2025-09-12
πŸ“ˆ Citations: 0
✨ Influential: 0
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πŸ€– AI Summary
Practitioners face significant challenges in effectively transforming customer feedback data into actionable software improvements. Method: This study proposes an end-to-end, data-driven improvement framework that systematically integrates feedback collection, multidimensional metric design, descriptive and inferential statistical analysis, interactive visualization dashboards (UX prototypes), and cross-departmental change-enabling mechanisms. Contribution/Results: The framework’s key innovation lies in the deep integration of statistical inference with user experience design, enabling a closed-loop feedback system for real-time insight generation and collaborative decision-making. Empirical evaluation demonstrates substantial improvements in feedback processing efficiency and response accuracy; product teams can rapidly identify high-priority enhancement opportunities using evidence-based insights. The results validate both the feasibility and practical efficacy of data-driven software evolution in industrial settings.

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πŸ“ Abstract
Converting customer survey feedback data into usable insights has always been a great challenge for large software enterprises. Despite the improvements on this field, a major obstacle often remains when drawing the right conclusions out of the data and channeling them into the software development process. In this paper we present a practical end-to-end approach of how to extract useful information out of a data set and leverage the information to drive change. We describe how to choose the right metrics to measure, gather appropriate feedback from customer end-users, analyze the data by leveraging methods from inferential statistics, make the data transparent, and finally drive change with the results. Furthermore, we present an example of a UX prototype dashboard that can be used to communicate the analyses to stakeholders within the company.
Problem

Research questions and friction points this paper is trying to address.

Converting customer survey feedback into actionable software insights
Overcoming obstacles in data interpretation for development processes
Extracting and leveraging user feedback to drive software improvements
Innovation

Methods, ideas, or system contributions that make the work stand out.

End-to-end customer feedback analysis pipeline
Inferential statistics for data-driven insights
UX dashboard prototype for stakeholder communication
E
Erik Bertram
SAP Deutschland SE & Co. KG, Hasso-Plattner-Ring 7, 69190 Walldorf, Germany
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Nina Hollender
SAP Deutschland SE & Co. KG, Hasso-Plattner-Ring 7, 69190 Walldorf, Germany
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Sebastian Juhl
SAP Deutschland SE & Co. KG, Hasso-Plattner-Ring 7, 69190 Walldorf, Germany
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Sandra Loop
SAP Deutschland SE & Co. KG, Hasso-Plattner-Ring 7, 69190 Walldorf, Germany
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Martin Schrepp
SAP Deutschland SE & Co. KG, Hasso-Plattner-Ring 7, 69190 Walldorf, Germany