LandingAgent: A Reference-Annotated Dataset and Agentic Generation Framework for Landing Pages

2026-08-28

AI Summary

研究目标导向的落地页生成问题，提出LandingAgent框架，通过参考真实页面模式生成高质量、多样化的落地页。

Abstract

Landing pages are goal-oriented web interfaces that must communicate a target-specific value proposition while organizing information flow, visual hierarchy, and calls to action (CTA). Although large language models can generate plausible webpage code from natural-language prompts, direct generation often yields generic templates and unsupported persuasive claims. We study target-grounded, reference-guided landing-page generation, where a system must create an executable page for a new target by adapting reusable patterns from real pages without copying them. We introduce LandingBench, a reference-profile dataset that abstracts real landing pages into section sequences, layout patterns, tone descriptors, visual emphasis, and CTA structure. Building on LandingBench, we propose LandingAgent, a three-phase agentic framework that profiles the target, constructs a reference-guided wireframe, and refines the page through critique-guided polishing. We evaluate LandingAgent against direct prompting on faithfulness, conciseness, readability, aesthetics, and structural diversity. Experiments show improved target grounding, presentation quality, and layout diversity. Code is available at https://github.com/IAURAI/LandingAgent.

Problem

• Landing Pages
• Large Language Models
• Natural-Language Prompts
• Target-Grounded
• Reference-Guided

Innovation

• reference-guided generation
• landing page design
• LandingBench dataset
• agentic framework
• critique-guided polishing