🤖 AI Summary
This study aims to enhance the digital outreach effectiveness and service quality of Taiwan’s Cultural Memory Bank 2.0 platform. By integrating the Visitor Relationship Management (VRM) framework, user behavior analytics, and Search Engine Optimization (SEO) assessment, the research empirically examines user demographics, browsing patterns, and engagement behaviors while quantifying the platform’s search visibility and organic traffic performance. Key user segments and their behavioral characteristics are identified, and combined with SEO metrics to formulate data-driven strategies for website optimization and social media promotion. The primary contribution lies in the synergistic integration of user personas with SEO indicators, offering actionable pathways to improve both user experience and online visibility for digital cultural platforms.
📝 Abstract
Taiwan Cultural Memory Bank 2.0 is an online curation platform that invites the public to become curators, fostering diverse perspectives on Taiwan's society, humanities, natural landscapes, and daily life. Built on a material bank concept, the platform encourages users to co-create and curate their own works using shared resources or self-uploaded materials. At its core, the system follows a collect, store, access, and reuse model, supporting dynamic engagement with over three million cultural memory items from Taiwan. Users can search, browse, explore stories, and engage in creative applications and collaborative productions. Understanding user profiles is crucial for enhancing website service quality, particularly within the framework of the Visitor Relationship Management model. This study conducts an empirical analysis of user profiles on the platform, examining demographic characteristics, browsing behaviors, and engagement patterns. Additionally, the research evaluates the platform's SEO performance, search visibility, and organic traffic effectiveness. Based on the findings, this study provides strategic recommendations for optimizing website management, improving user experience, and leveraging social media for enhanced digital outreach. The insights gained contribute to the broader discussion on digital cultural platforms and their role in audience engagement, online visibility, and networked communication.