🤖 AI Summary
This study investigates how “juiciness”—i.e., rich, responsive visual feedback—in interactive infographics affects user engagement and short-term information retention. Through three web-based A/B experiments, we employed multimodal measures including eye tracking, clickstream analysis, free-recall tests, and multiple-choice assessments to systematically compare juicy (high-feedback) and dry (minimal-feedback) designs. Results reveal a non-monotonic effect of juiciness on retention: moderate juiciness improves recall of textual and graphical content, whereas excessive juiciness can impede cognitive processing—e.g., the dry version of *Burcalories* yielded an 11.4% higher multiple-choice accuracy. Juicy designs increased average engagement by 7.2%, though gains were highly task-dependent. We propose a “engagement–usability trade-off” design principle and provide empirical evidence and a theoretical framework for quantitatively calibrating feedback intensity in interactive visualizations.
📝 Abstract
This study compares the impact of"juiciness"on user engagement and short-term information retention in interactive infographics. Juicy designs generally showed a slight advantage in overall user engagement scores compared to dry designs. Specifically, the juicy version of the Burcalories infographic had the highest engagement score. However, the differences in engagement were often small. Regarding information retention, the results were mixed. The juicy versions of The Daily Routines of Famous Creative People and The Main Chakras infographics showed marginally better average recall and more participants with higher recall. Conversely, the dry version of Burcalories led to more correct answers in multiple-choice questions. The study suggests that while juicy design elements can enhance user engagement and, in some cases, short-term information retention, their effectiveness depends on careful implementation. Excessive juiciness could be overwhelming or distracting, while well-implemented juicy elements contributed to a more entertaining experience. The findings emphasize the importance of balancing engaging feedback with clarity and usability.