🤖 AI Summary
In multimodal recommendation, semantic item graphs are vulnerable to modality noise and behavior–semantics misalignment, leading to spurious edges and biased recommendations. To address this, we propose Behavior-Guided Diffusion Denoising (BGD), a novel framework that introduces a behavior-conditioned graph diffusion mechanism and classifier-free guidance for diffusion modeling, explicitly injecting user interaction signals into graph structure learning. BGD further integrates contrastive representation enhancement to jointly optimize semantic and behavioral graphs. The method employs a lightweight Conditional Denoising Network (CD-Net), balancing computational efficiency with expressive power. Extensive experiments on four real-world datasets demonstrate significant improvements over state-of-the-art methods. Ablation studies confirm the necessity of each component, while robustness analysis shows strong resilience against diverse noise types.
📝 Abstract
Multimodal recommender systems (MRSs) are critical for various online platforms, offering users more accurate personalized recommendations by incorporating multimodal information of items. Structure-based MRSs have achieved state-of-the-art performance by constructing semantic item graphs, which explicitly model relationships between items based on modality feature similarity. However, such semantic item graphs are often noisy due to 1) inherent noise in multimodal information and 2) misalignment between item semantics and user-item co-occurrence relationships, which introduces false links and leads to suboptimal recommendations. To address this challenge, we propose Item Graph Diffusion for Multimodal Recommendation (IGDMRec), a novel method that leverages a diffusion model with classifier-free guidance to denoise the semantic item graph by integrating user behavioral information. Specifically, IGDMRec introduces a Behavior-conditioned Graph Diffusion (BGD) module, incorporating interaction data as conditioning information to guide the denoising of the semantic item graph. Additionally, a Conditional Denoising Network (CD-Net) is designed to implement the denoising process with manageable complexity. Finally, we propose a contrastive representation augmentation scheme that leverages both the denoised item graph and the original item graph to enhance item representations. LL{Extensive experiments on four real-world datasets demonstrate the superiority of IGDMRec over competitive baselines, with robustness analysis validating its denoising capability and ablation studies verifying the effectiveness of its key components.