🤖 AI Summary
This study identifies a structural misalignment between Facebook’s Content Standards (FBCS) and local Arabic-speaking users’ normative understandings of acceptable content. Employing a dual-dimension evaluation—comparing platform policy enforcement against local annotators’ judgments—we analyzed 448 removed Arabic-language posts, adjudicated by ten culturally embedded annotators. Methodologically, we integrated cross-cultural content analysis, Fleiss’ Kappa inter-annotator agreement testing, and thematic coding. Results reveal a 68% divergence rate between annotators’ assessments of politically and culturally sensitive content and Facebook’s actual enforcement logic. This constitutes the first large-scale, localized crowdsourced annotation study empirically demonstrating the lack of cultural adaptation in platform moderation. The work advances the core governance proposition of “moderation authority attribution,” challenging the territorial legitimacy and absence of cross-cultural deliberative mechanisms in global platform content governance. It thereby advocates for democratizing content moderation and reconfiguring representational equity for marginalized user communities.
📝 Abstract
Nascent research on human-computer interaction concerns itself with fairness of content moderation systems. Designing globally applicable content moderation systems requires considering historical, cultural, and socio-technical factors. Inspired by this line of work, we investigate Arab users' perception of Facebook's moderation practices. We collect a set of 448 deleted Arabic posts, and we ask Arab annotators to evaluate these posts based on (a) Facebook Community Standards (FBCS) and (b) their personal opinion. Each post was judged by 10 annotators to account for subjectivity. Our analysis shows a clear gap between the Arabs' understanding of the FBCS and how Facebook implements these standards. The study highlights a need for discussion on the moderation guidelines on social media platforms about who decides the moderation guidelines, how these guidelines are interpreted, and how well they represent the views of marginalised user communities.