About the job
We are looking for someone who lives at the intersection of code and creativity – deeply technical, genuinely plugged into the generative AI space, and excited to build the developer community around some of the most advanced video and image models. This is a high-ownership, high-visibility role with real influence over how developers experience Runway. You will own the end-to-end developer experience – driving awareness, activation, and long-term engagement among the creative technologists and engineers building on top of our generative model APIs. Success in this role requires a blend of technical depth, creative sensibility, and a genuine enthusiasm for where generative AI is going.
Responsibilities
- Own the full developer funnel from awareness to activation; drive adoption and engagement across our API user base with a structured, data-informed engagement strategy
- Design onboarding experiences that get creative developers from zero to their first successful API build as quickly as possible
- Manage the motion from self-serve to enterprise API relationships – identify high-potential developers through usage and spend signals and route them into the right engagement track
- Track, analyze, and report on developer funnel metrics and API engagement using BI tools and data
- Own hackathons, sponsorships, and developer events end-to-end – from concept and logistics to execution and follow-through
- Build and nurture a community of creative technologists, researchers, and developers pushing the boundaries of generative video and image
- Represent Runway at conferences, meetups, and online communities; be a recognizable and trusted presence in the generative AI developer ecosystem
- Surface developer sentiment, emerging use cases, and market signals back to internal teams to inform product direction
- Produce high-quality tutorials, demos, sample repos, and technical walkthroughs that showcase what's possible with our models and API
- Own social and X content strategy for the developer audience – rapid demos, creative experiments, prompting tips, and technical threads
- Run regular developer communications including email newsletters, changelogs, and recurring developer office hours
- Prototype creative, targeted content that meets developers where they are
- Serve as the primary point of contact for the developer community; be genuinely accessible, responsive, and useful
- Build a tight, structured feedback loop between developers and the Product and Engineering teams – surface trends, flag blockers, and advocate for developer needs
- Partner with Marketing and GTM to create developer-focused activation campaigns that resonate with a technical, creative audience
- Define and track success metrics tied to developer activation, API engagement, and community growth
Qualifications
Minimum
- 5+ years in developer relations, developer advocacy, or a highly technical, community-facing role – ideally within AI/ML, creative tech, or a research-adjacent organization
- Deep, hands-on familiarity with generative video and image models; you've built with them, you experiment constantly, and you follow this space closely
- Comfort operating in a 0-to-1 environment – you've built programs, communities, or developer motions from scratch and know how to create structure and momentum without a playbook to follow
- Strong engineering fundamentals – you can write code, build demos independently, debug API integrations, and speak credibly with technical audiences
- A genuine creative sensibility – you understand the needs of designers, filmmakers, and creative technologists, not just traditional software engineers, and you move fluidly between those worlds
- Proven track record of driving developer community growth and API adoption with measurable outcomes
- Experience producing developer-facing content across formats: documentation, video demos, short-form social, and live technical presentations
- Experience running developer events end-to-end: hackathons, workshops, sponsorships, and office hours
- Deep enthusiasm for generative AI; you stay close to the technology, build with it, and have a strong point of view on where it's going
Preferred
No preferred qualifications listed.