Responsible for owning and advancing AI-evolving search performance (SEO, AEO, GEO) across the .com ecosystem. This role will focus on improving visibility, accuracy, keyword efficiency, and authority within traditional Search and AI‑driven discovery ecosystems, such as LLMs, AI Summaries, and zero‑click experiences. We are looking for a person with deep expertise in cutting-edge, highly specialized Search strategies, who can translate traditional Search and AI discovery approaches into scalable, measurable content optimization across CB.com.

Owns SEO, GEO, and AEO execution for .com content, ensuring optimization for both traditional search engines and AI‑powered discovery platforms.

Advises content strategy team, as well as broader AI workstream including CB Brand and Thought Leadership, on how to optimize CB owned content for LLM visibility, prospect and customer intent, and overall Search performance. Liaises and partners with technical Product Management, Development, and Architecture teams to ensure content structure, metadata, schema, page loading align with AI discovery best practices. Acts as a strategic advisor on how AI visibility impacts vendor comparison, network reliability perception, security credibility, and industry expertise recognition within B2B markets. Analyzes how LLMs and answer engines retrieve, summarize, and attribute content, identifying gaps, risks – and recommends opportunities to improve brand representation. Conducts competitive analyses to understand how peers and competitors are winning AI visibility and recommend actionable improvements. Possesses deep knowledge of SEO tools and has an ability to leverage analytics tools to monitor performance, surface insights, and inform continuous optimization. Defines and tracks success metrics across SEO, GEO, AEO, and zero-click performance, including visibility, engagement, and downstream business impact. Stays current on changes to search algorithms, LLM behavior, and AI discovery trends, proactively implementing optimization strategies. Communicates progress, risks, and milestone updates on SEO/AEO/GEO improvements to executives and crossfunctional stakeholders. Leads and mentors junior team members, fostering capability development and strategic thinking. Consistent exercise of independent judgment and discretion in matters of significance. Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary. Other duties and responsibilities as assigned.