Go-to-Market Systems Lead, AI Native

Comcast
Colorado, USA / Illinois, USA / Washington, USA2026-04-16Full time

About the job

Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering performance and unmatched scale.

Responsibilities

Identify Highest-Impact Automation Opportunities

Audit GTM workflows across Growth Marketing, Sales, CS, and the Product/GTM intersection

Perform gap analysis and provide plan for remediation

Pinpoint friction, manual work, and latency

Prioritize automation initiatives based on clear revenue or efficiency impact

Author clear architecture documentation

Build & Deploy Automation Systems for those

Should be as comfortable building as strategizing.

Personally designs and implements solutions in areas that could include: AI-powered outbound workflows; Lead enrichment and scoring systems; Creative review and QA automation; Fraud detection and risk scoring tools; CRM-triggered automations; Agentic performance insight workflows; Internal productivity tools for reps and marketers

Priorities will be sized and addressed systematically, in partnership with the Head of the team. Will not be expected to address all of these at once, but will be expected to deliver clear results and impact against the top areas.

Inject AI Effectively Across the Revenue Org

Implement LLM-driven workflows (e.g., Claude Code / Cowork)

Create agents, automations and artifacts that assist with messaging, analysis, summarization, and QA

Continuously evaluate emerging tools and determine practical applications by partnering with third-party vendor's technical contacts

Utilize knowledge of technical architecture expertise to ensure that these initiatives can be deployed

Operate with Clear ROI

Every initiative must tie to: Increased revenue per employee; Reduced manual workload; Faster sales cycles; Improved activation / retention; CAC efficiency improvements

Qualifications

Minimum

5–10 years in GTM Systems, GTM Engineering, Growth Engineering, RevOps Engineering, or similar roles

Proven experience building automation that drove measurable commercial impact

Comfort writing scripts, working with APIs, and deploying workflow tools

Strong product sense - you understand user flows and commercial incentives

Highly curious and solution-oriented

Scrappy, hands-on builder mentality

Able to lead directionally without managing a large team

Desire to build and steer a high-impact function at a growing business

Preferred

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.