About the job
We are looking for a Product Manager to lead international product strategy for Adobe Firefly's Generative AI experiences. Drive requirements and expansion across priority markets, collaborating with cross-functional teams. Ideal for candidates with product management experience and a background in AI/ML-based products.
Responsibilities
Own the international requirements pipeline for Firefly — product parity, cultural relevance, and regional model behavior — translating market needs into specs that core product teams can act on
Partner with the project manager responsible for Firefly's international readiness to build priorities around improving and growing Firefly's product experience across international markets
Define and track market-specific quality and adoption metrics (regional MAU, market sentiment/NPS, model output relevance by market)
Engage directly with regional collaborators, GTM, and research partners to surface market-specific workflows and gaps
Build the case for international investment — sizing opportunity, prioritizing markets, and influencing the core Firefly roadmap
Collaborate with research on evaluation datasets tuned to market-specific language, cultural, and content nuances
Qualifications
Minimum
3-5 years of product management experience, ideally with international/global product scope
Experience with AI/ML-based products; comfort partnering with research and applied science teams
Track record of building 0-to-1 frameworks in ambiguous, fast-moving environments
Strong cross-functional influence skills — this role earns roadmap input through data and partnership, not authority
Excellent written and verbal communication; able to translate market nuance into clear product requirements
Preferred
Additional language proficiency (Japanese, German, Korean, or Portuguese) a plus, not required