About the job
As Director, Creative Strategy & AI Innovation, you will lead the strategic engine of Studio connecting creativity, product, audience, and emerging technology. Operating at the intersection of Product, Marketing, and Innovation, you will ensure that the work is not only creatively compelling, but deeply aligned to customer needs, product truth, and Adobe’s broader AI vision, translating product innovation into stories that people understand, value, and adopt.
Responsibilities
Lead the development of creative and communications strategy across high-impact brand platforms, campaigns, and product storytelling ensuring product innovation is translated into clear, compelling, and culturally relevant narratives; Act as the connective tissue between Product, Marketing, and Creative, ensuring all work is grounded in customer insight, product truth, and business priorities; Define and articulate clear strategic narratives that inform and inspire creative direction, from initial brief through execution; Ensure all work ladders back to a deep understanding of audience needs, behaviors, and cultural context — with a particular focus on creators and their communities; Define how Adobe shows up for creators identifying opportunities to build platforms, tools, and narratives that enable participation, co-creation, and community growth; Shape work that is designed for engagement, not just exposure creating ideas that invite interaction, remixing, and cultural momentum; Develop platform ideas that are designed to scale across brand, product, and performance channels, creating consistency and long-term value; Partner with Product and Innovation teams to align creative strategy with Adobe’s AI roadmap and emerging capabilities; Identify opportunities where AI can unlock new forms of creativity, storytelling, personalization, and content generation; Define how AI shapes not only execution, but the strategic approach to creativity—informing insight, ideation, and adaptive content systems; Translate complex technologies and product capabilities into clear, compelling, human-centered stories that drive understanding, relevance, and adoption; Define how Adobe’s products show up in the work — shaping narratives that connect features to real creative outcomes and customer value; Guide teams in developing work that is both strategically rigorous and creatively ambitious; Collaborate closely with Production and Program leadership to ensure strategic intent is maintained through execution; Drive alignment across senior stakeholders, ensuring clarity of direction, priorities, and success metrics; Evolve how strategy is developed within Studio, introducing new tools, methodologies, and ways of working; Contribute to Adobe’s thought leadership in creativity, AI, and the future of marketing and storytelling
Qualifications
Minimum
10+ years of experience in creative strategy, brand strategy, or communications planning within an agency or in-house creative organization; Proven ability to develop and lead strategy for large-scale, integrated creative initiatives; Deep understanding of how brand, product, and performance marketing intersect; Strong experience partnering with Product and Marketing teams to translate business and product priorities into creative direction; Strong experience in product storytelling, with the ability to translate complex features and technologies into clear, engaging narratives; Deep understanding of creator culture, community dynamics, and how ideas spread and evolve in participatory ecosystems; Demonstrated curiosity and fluency in AI and emerging technologies, and their impact on creativity and marketing; Ability to translate complex or technical concepts into clear, compelling, human-centered narratives; Exceptional storytelling and communication skills, with the ability to influence senior stakeholders; A systems-thinking mindset, with experience shaping platforms, frameworks, and scalable approaches to creativity; Strong understanding of audience insight, cultural trends, and how to translate them into actionable strategy; Collaborative leadership style, with the ability to work across disciplines and bring teams together around a shared vision; Comfort operating in ambiguity, with the ability to bring clarity, structure, and direction to complex challenges; Passion for creativity, innovation, and the future of how ideas are made and experienced; Passion for Adobe products, creativity and craft, with a clear understanding of how production enables great work.
Preferred
No preferred qualifications listed.