About the job
At Netflix, our mission is to entertain the world. The Manager, Generative Workflows - Production Technology role turns internal and external GenAI experimentation into repeatable, production-ready guidance for the US & Canada (UCAN) slate as we deepen engagement with internal and external content production partners.
Responsibilities
Partner with filmmakers, production partners/vendors, and creative teams to demonstrate GenAI’s potential in storytelling, anchored in Netflix’s GenAI strategy.
Translate production needs into practical guidance and learnings for UCAN productions.
Help PT&O and Product/Legal/Content Operations convert field insights into policies, playbooks, and scaled education.
Identify schedule, complexity, and iteration challenges across the UCAN slate where GenAI could help and build AI vs. traditional assessments.
Design rapid prototypes and case studies using tools like Runway, Veo 3, Luma, ElevenLabs, Stable Diffusion/Flux/ComfyUI, Unreal Engine, Nuke, Maya, Resolve, and Adobe; turn learnings into self-serve pathways; consult on AI-generated image/video/audio/3D assets; and define best practices for hybrid workflows.
Work with directors, showrunners, designers, editors, VFX supervisors, and vendors to align AI use to the creative vision or guide to traditional methods, translating creative direction into prompts, tuning strategies, and pipeline steps.
Create show-ready demos, playbooks, and before/after breakdowns; run targeted upskilling; build relationships with UCAN GenAI vendors and talent and help define evaluation frameworks; interpret and apply Netflix policies on copyright, IP, guild/union rules, and data security; and clearly communicate positions on model/data sources, licensing, and watermarking.
Aggregate field insights into recommendations for Production Solutions, Production, Product/Engineering, Legal/Policy, and Creative Innovation and help prioritize internal tool investments vs. third-party partnerships based on real production impact.
Qualifications
Minimum
15+ years in film/series/VFX production with hands-on creative supervision or pipeline experience through major innovation cycles (nascent to scaled).
Demonstrated, hands-on use of AI-based image/video tools in production or high-stakes prototyping.
Proficiency with: VFX/Graphics/3D: Nuke, Maya, Unreal Engine; familiarity with color pipelines/OCIO. Generative AI: Midjourney, Runway, Veo 3, Stable Diffusion/Flux, ComfyUI (and prompt/tuning best practices). Editorial/Finishing: Adobe Premiere, DaVinci Resolve, Final Cut Pro.
Strong grasp of end-to-end production and post (development and previs through VFX turnover, conform/online, delivery).
Excellent communication and storytelling skills; able to translate complex technical concepts for creatives and executives.
Portfolio showcasing GenAI
Preferred
Degree in design, film, computer graphics, HCI, or related field (or equivalent experience).
Experience designing and managing AI-enabled pipelines on real productions.
Knowledge of ACES/OCIO color pipelines.
Familiarity with the GenAI talent and vendor ecosystem across UCAN.
Demonstrated interest in creative ideation and visual storytelling; comfort facilitating collaborative workshops.