About the job
The Manager, Generative Workflows bridges cutting-edge generative AI and on-the-ground production practice. You will partner with filmmakers, production partners/vendors, and creative teams to demonstrate GenAI’s potential in storytelling, anchored in Netflix’s GenAI strategy; translate production needs into practical guidance and learnings for UCAN productions; and help PT&O and Product/Legal/Content Operations convert field insights into policies, playbooks, and scaled education.
Responsibilities
Discovery & scoping
Identify schedule, complexity, and iteration challenges across the UCAN slate where GenAI could help (e.g., previs, look dev, matte painting, temp VO/SFX, editorial assists, pitch/boards, comps), and build AI vs. traditional assessments (quality, schedule, risk, approvals) to recommend the best path.
Prototyping & delivery
Design rapid prototypes and case studies using tools like Runway, Veo 3, Luma, ElevenLabs, Stable Diffusion/Flux/ComfyUI, Unreal Engine, Nuke, Maya, Resolve, and Adobe; turn learnings into self-serve pathways; consult on AI-generated image/video/audio/3D assets; and define best practices for hybrid workflows.
Creative partnership & workflow optimization
Work with directors, showrunners, designers, editors, VFX supervisors, and vendors to align AI use to the creative vision (or guide to traditional methods), translating creative direction into prompts, tuning strategies, and pipeline steps. Map minimum viable AI workflows into pre-, production-, and post- pipelines, including data and technical specs (formats, metadata, color management, interchange).
Education, vendors, and governance
Create show-ready demos, playbooks, and before/after breakdowns; run targeted upskilling; build relationships with UCAN GenAI vendors and talent and help define evaluation frameworks; interpret and apply Netflix policies on copyright, IP, guild/union rules, and data security; and clearly communicate positions on model/data sources, licensing, and watermarking.
Feedback to Netflix product & innovation teams
Aggregate field insights into recommendations for Production Solutions, Production, Product/Engineering, Legal/Policy, and Creative Innovation (e.g., quarterly readouts), and help prioritize internal tool investments vs. third-party partnerships based on real production impact.
Qualifications
Minimum
15+ years in film/series/VFX production with hands-on creative supervision or pipeline experience through major innovation cycles (nascent to scaled).
Demonstrated, hands-on use of AI-based image/video tools in production or high-stakes prototyping.
Proficiency with:
VFX/Graphics/3D: Nuke, Maya, Unreal Engine; familiarity with color pipelines/OCIO.
Generative AI: Midjourney, Runway, Veo 3, Stable Diffusion/Flux, ComfyUI (and prompt/tuning best practices).
Editorial/Finishing: Adobe Premiere, DaVinci Resolve, Final Cut Pro.
Strong grasp
Preferred
Degree in design, film, computer graphics, HCI, or related field (or equivalent experience).
Experience designing and managing AI-enabled pipelines on real productions.
Knowledge of ACES/OCIO color pipelines.
Familiarity with the GenAI talent and vendor ecosystem across UCAN.
Demonstrated interest in creative ideation and visual storytelling; comfort facilitating collaborative workshops.