About the job
At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next. We launched a new ad-supported tier in November 2022 to offer our members more choice in how they consume their content. Our new tier allows us to attract new members at a lower price point, while also creating a compelling path for advertisers to reach audiences that are deeply engaged. Ads Inventory Management & Forecasting team builds state-of-art realtime inventory forecasting solution leveraging ML models and high performance ad server simulations. The team also builds systems that enable publisher inventory management solutions, which supports various monetization strategies such as dynamic pricing, rate card management, product packaging, inventory split and yield optimization.
Responsibilities
- Building end-to-end ML model deployment and inference infra for low-latency real-time ad systems.
- Handling data at extremely large volumes with big data tools like Spark.
- Productionized predictive models to forecast the effectiveness of advertising campaigns, including metrics like impressions, reach, clicks, conversions, and ROI.
- Building Scalable Simulation solution to model different inventory scenarios, including demand fluctuations, pricing strategies, and inventory allocation.
- General understanding of the advertising marketplace and landscape, with a focus on publisher side challenges like optimizing fill rates and maximizing revenue in the context of inventory management.
- Collaborate with cross-functional stakeholders from science team, product, engineering, operations, design, consumer research, etc., to productionize and deploy models at scale
Qualifications
Minimum
- Experience in building end-to-end ML model deployment and inference infra for low-latency real-time ad systems.
- Experience in handling data at extremely large volumes with big data tools like Spark.
- Productionized predictive models to forecast the effectiveness of advertising campaigns, including metrics like impressions, reach, clicks, conversions, and ROI.
- Building Scalable Simulation solution to model different inventory scenarios, including demand fluctuations, pricing strategies, and inventory allocation.
- General understanding of the advertising marketplace and landscape, with a focus on publisher side challenges like optimizing fill rates and maximizing revenue in the context of inventory management.
- Collaborate with cross-functional stakeholders from science team, product, engineering, operations, design, consumer research, etc., to productionize and deploy models at scale
Preferred
- Good understanding of Lucene index and had experience building Lucene index with large volume of data.
- Familiar with publisher-side ad tech systems including ad servers, bidders, yield optimizers, and their demand-side counterparts (SSPs/DSPs)
- Experience in yield optimization, product recommendation and dynamic allocation of direct/programmatic guaranteed and non-guaranteed inventory
- Contributed to an ads industry technology standard (e.g VAST, OpenRTB) or worked on an industry consortium effort, working group etc.
- Familiarity with legal compliance and changing landscape of ads regulations around the world.
- Experience working in the CTV space and knowledge of its unique constraints