About the job
As a Principal Product Designer, you are the visionary architect of our AI-driven consumer interfaces. You will lead the design direction for Yahoo News and Yahoo.com, transforming complex, emerging technologies into intuitive, human-centric products. This is a zero-to-one role designed for a master of craft who sees AI not just as a tool, but as a medium to unlock new growth opportunities. You will operate with high autonomy, guiding multidisciplinary teams to build human-in-the-loop systems that prioritize user trust and editorial integrity.
Responsibilities
Lead the end-to-end architectural design of agentic companions and generative interfaces, moving from abstract AI concepts to polished, production-ready solutions.
Architect and oversee AI-augmented design workflows, implementing tools that increase the team's speed and quality of visual exploration.
Work upstream with executive leadership to shape the strategic design direction of AI initiatives across the Yahoo portfolio.
Utilize prompt engineering and structured interaction with LLMs to prototype, validate, and iterate on complex user flows and personalized content experiences.
Establish and enforce standards for validating AI-generated design outputs, ensuring consistency, brand alignment, and the absence of technical hallucinations.
Collaborate cross-functionally with Researchers, PMs, and Engineers to turn high-ambiguity concepts into user-centered solutions.
Foster a culture of AI-driven excellence by mentoring designers on how to replace repetitive design tasks with automated, AI-assisted workflows.
Partner with research teams to gather data-driven insights, ensuring our AI products solve real user pain points.
Present complex design rationales to senior stakeholders, defending the why behind AI-driven interactions with clarity and technical confidence.
Qualifications
Minimum
8+ years of experience designing high-scale digital products across web and mobile.
Experience directly leveraging AI (generative or agentic) within a professional design workflow.
Demonstrated proficiency in using AI tools (e.g., Gemini, Midjourney, Figma AI) for research synthesis, prototyping, and visual craft.
A proven ability to design zero-to-one products, thriving in highly ambiguous, evolving environments.
Master-level product design thinking, with deep expertise in typography, layout, and brand application for consumer surfaces.
A commitment to continuous learning and the proactive suggestion of new AI-driven design methodologies.
Exceptional communication skills, with experience influencing and presenting to executive-level stakeholders.
Preferred
Experience designing human-in-the-loop systems where AI enhances, rather than replaces, editorial curation.
Specialized knowledge in prompt engineering for design systems or structured data visualization.
Experience in the media, news, or finance industries, navigating the intersection of information integrity and technology.
A portfolio that showcases not just final designs, but the AI-augmented process used to arrive at them.