About the job
Performance Marketing, Operations & Transformation (PMOT) serves multiple stakeholders and diverse business goals across the Chase business. Guided by our overarching brand strategy and business partners’ objectives, we lead owned channel strategy & innovation, enablement & execution, and investment optimization to drive our shared performance goals.
Responsibilities
Identify, develop, prioritize, and lead high-impact AI use cases for Channel Strategy & Optimization, ensuring alignment with broader Marketing Transformation objectives
Manage pilot projects to test and validate AI applications across CSO team. Gather, and consolidate feedback to drive continuous improvement and scaling of successful solutions
Establish clear metrics and frameworks to measure the ROI and effectiveness of AI initiatives
Provide guidance and support to CSO channel teams in the onboarding of the AI solutions, partnering with them to ensure all requirements for efficiency, efficacy and output are met
Partner with other PMOT teams, Data & Analytics, Marketing Product, and Controls to integrate AI solutions seamlessly into CSO’s and supporting processes and platforms
Document and disseminate best practices, key learnings, and success stories to accelerate AI adoption and foster a culture of innovation across the organization
Develop, test, and refine text-based prompts for LLMs and other generative AI tools to ensure AI models produce high-quality, accurate and relevant content. Monitor and analyze AI output, making data-driven adjustments to improve the prompt generation process and overall system performance
Build and maintain an internal library of successful prompts and syntax guidelines for consistent and organized use
Stay current with the latest advancements in AI, ML and natural language processing to incorporate new techniques and best practices
Qualifications
Minimum
Bachelor’s degree required in Marketing, Business, Computer Science, or related disciplines
5+ years in Marketing, AI Innovation, or platform leadership roles
Experience with AI platforms, data analytics, and project management
Strong understanding of AI concepts, tools, and their application in Marketing
Strong written and oral presentation skills, with the ability to convey information simply and clearly to users and business partners.
Proven ability to prioritize and manage multiple projects effectively
Demonstrated understanding of marketing strategy, process and analytics
Preferred
Advanced degree preferred
Experience leading AI or technology-driven innovation projects at scale, preferably in a Financial Services or Marketing context
Demonstrated ability to measure and articulate business impact of technology initiatives
Excellent communication, facilitation, and stakeholder management skills
Experience collaborating with cross-functional teams and external partners
Strategic thinker with a results-driven approach and passion for innovation and continuous learning