About the job
Are you ready to shape the future of marketing through artificial intelligence and modern data architecture? Join us as a Marketing Transformation Lead for Home Lending and play a pivotal role in building agile, data-driven marketing operations. You’ll collaborate with cross-functional teams to deliver innovative solutions, drive campaign automation, and support our vision for advanced marketing capabilities. We value strategic, tech-savvy leaders who thrive in dynamic environments and are committed to excellence.
Responsibilities
Develop and execute roadmaps for marketing campaign operational data products
Lead the implementation of AI-ready data architecture to support campaign business processes and automated workflows
Partner with Data & Analytics teams to establish unified customer data platforms aggregating operational, audience, and performance data
Support the delivery of integrated workflow orchestration connecting legacy and AI-enabled systems
Lead the implementation of AI agents for campaign automation and optimization
Drive transformation of content development and asset management leveraging advanced marketing technologies
Collaborate with Marketing, Product, Technology, and Data & Analytics teams on platform development and integration
Support marketing data and technology governance initiatives, ensuring compliance and risk management
Drive stakeholder alignment on transformation priorities and resource allocation
Qualifications
Minimum
Minimum 7 years leading marketing transformation projects with a focus on AI/ML implementation and data architecture
Proven experience in technology strategy and execution, including end-to-end management from business objectives through Agile delivery of complex, multi-system integrations
Hands-on expertise with AI/ML, agentic workflows, and marketing automation
Strong cross-functional leadership skills, with the ability to drive alignment across diverse teams
Advanced communication skills, with the ability to translate complex technical concepts for senior leadership and drive adoption across stakeholder groups
Preferred
Experience with Martech platforms
Knowledge of marketing regulations and compliance requirements in financial services or other regulated industries
Experience with Agile/Scrum methodologies and product management frameworks
Master’s degree or MBA in Information Systems, Data Science, or a related technical field
Experience working in multinational organizations
Commitment to accuracy and compliance
Proven ability to drive process improvements