About the job
Ring and Blink help millions of customers feel safer at home through smart cameras, video doorbells, alarms, and AI-powered services that bring those devices to life. As subscriptions become a core part of how customers experience our products, we are growing the marketing team that defines and ships those experiences. We are hiring a Senior Product Marketing Manager to join our subscriptions marketing team. You will help shape how customers discover, adopt, and stay engaged with Ring and Blink subscription services. You will partner closely with Product, Engineering, Data Science, Analytics, Creative, and our international teams to bring new features and services to market — and you will use artificial intelligence and machine learning, both as a marketing tool and as the substance of what we sell, to deliver experiences customers love.
Responsibilities
- Develop and execute go-to-market strategy for subscription services, including new feature launches, AI-powered customer experiences, and ongoing engagement programs
- Partner with Product, Engineering, and Data Science to translate product capabilities into clear customer benefits, and influence the product roadmap based on customer insights
- Define audience strategy, messaging, and positioning for subscription marketing across owned channels
- Lead experimentation programs end-to-end — design tests, set success criteria, partner with analytics on measurement, and scale what works
- Use generative AI and machine-learning tools to accelerate marketing workflows, including insight generation, content drafting, audience analysis, and creative iteration
- Bring marketing rigor to international markets, partnering with regional teams on localization, for their respective marketes, regulatory communications, and market-specific go-to-market plans
- Author written narratives that report progress, surface customer insights, and recommend next investments
- Partner with Creative, Legal, Finance, and Lifecycle Tech to ship programs across email, push, in-app, and other owned surfaces
Qualifications
Minimum
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
Preferred
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting