About the job
The mission of Fitness and Fandom is to create delightful discovery, browse, and search experiences that connect customers to strategic shopping programs and enable best-in-class experiences for Sports fans worldwide. Our Licensed Sports program aims to build a cohesive experience where fans feel understood by Amazon — with relevant, timely, and delightful experiences that connect them to their passions, celebrating every moment, emotion, and milestone across leagues, teams, and global sporting events. We are looking for a seasoned PMT to lead our Licensed Sports fan CX, improving the end-to-end fan shopping experience across NFL, NCAA, MLB, NBA, NHL, International Soccer, F1, and emerging leagues — and delivering on our vision for Amazon to be the premier licensed sports shopping destination.
Responsibilities
- Fan CX Vision & Roadmap: Lead the vision and roadmap for the Licensed Sports Fan Shop experience — defining scalable solutions for fan-first browse, discovery, and personalization powered by Sports Profiles, event-driven CX, and AI/ML-powered content strategies.
- AI-First Product Development: Own the product strategy for automated content engines powered by LLMs, generative image models to create elevated, inspiring, and timely shopping destinations for fans — especially around tentpole sporting events (FIFA World Cup, NFL Season, March Madness, etc.).
- Sports Profiles & Personalization: Drive the integration and activation of Customer Sports Profiles across Amazon surfaces to deliver personalized fan experiences at scale.
- Data & Metrics Ownership: Leverage data to define success metrics for features and services, track performance (OPS, purchase rate, fan engagement), deep-dive on issues, and uncover trends and patterns.
- VP-Level Accountability: Own QBR goal(s) with direct accountability to VP-level stakeholders.
- Mentorship: Provide mentorship and best practices to the broader Product Management organization.
Qualifications
Minimum
- Bachelor's degree
- Experience owning/driving roadmap strategy and definition
- Experience with feature delivery and tradeoffs of a product
- Experience technical product management
- 7+ years of end to end product delivery experience
Preferred
- Experience working directly with Engineers on product enhancements
- Experience in project management methodologies, business analysis, or process improvement
- Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices.
- Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences.