About the job
The Creative Technologist is a senior individual contributor role within Brand Scale, the technology-enabled production and innovation engine of the AWS Brand & Creative organization. This role sits at the intersection of creative craft, emerging technology, and production systems.
Responsibilities
Collaborate with Marketing Technology and AI team on designing, building, and governing agentic creative workflows that enable the AWS Marketing team to produce brand-compliant assets at speed and scale
Identify where generative AI, automation, and agentic tools can reduce repetitive production burden — and where human creative judgment must remain in the loop ·
Partner with the Marketing Technology teams to pilot and evaluate emerging creative technology platforms (generative AI, content automation, dynamic creative optimization) before broader organizational adoption
Define and document prompt engineering standards, AI output review protocols, and brand compliance guardrails for AI-generated creative
Contribute directly to creative production across formats - digital, motion, social, and campaign with a point of view on craft and brand integrity
Serve as a senior creative resource on high-priority or technically complex production work, including campaigns, brand system extensions, and global activations
Translate creative briefs from Brand Strategy and Creative Direction into production-ready executions, working alongside both human collaborators and agentic tools
Maintain a high bar for quality in all outputs, AI-assisted or otherwise
Act as a primary business owner/counterpart from the brand creative team in working with Technology and AI to drive business requirements, process design, experimentation, and adoption
Partner with the Technology function within AWS Marketing to evaluate, implement, and optimize the creative technology stack (DAM, GenAI platforms, content automation, templating systems)
Define creative frameworks, template requirements, and modular asset system specifications, working with Technology team, that enable the broader team to produce at scale without sacrificing brand consistency
Govern AI usage within creative workflows, establishing clear standards for when and how AI tools are used, reviewed, and approved
Train and upskill creative and production colleagues on new tools, workflows, and agentic capabilities, acting as a force multiplier across the team
Contribute to Brand Scale's role as the test-and-learn environment for creative technology in the AWS Brand & Creative team
Bring a clear point of view to senior stakeholders on where creative technology is heading and what AWS should be investing in next
Qualifications
Minimum
Experience with asset management, design workflows, or partnering with creative teams
6+ years of progressive experience in a creative, production, or creative technology role — with a portfolio demonstrating both creative craft and technical capability
Demonstrated experience designing and deploying AI-assisted or automated creative workflows in a production environment, with proficiency across generative AI creative tools (image, copy, video, motion) and their appropriate use
Understanding of brand systems — including how brand standards are applied across formats, channels, and at scale
Excellent written and verbal communication skills; ability to translate technical concepts for creative audiences and creative concepts for technical audiences
Preferred
Experience working across teams and influencing teams that are not your own
Experience in an in-house brand or creative team at a large enterprise, or in a creative technology role at a leading agency
Familiarity with prompt e