Spam and Sentiment Detection in Arabic Tweets Using MARBERT Model
This study addresses the challenge of simultaneously detecting sentiment and spam in Arabic tweets from customers of Saudi Telecom Company (STC), where fine-grained sentiment analysis is complicated by linguistic nuances and noisy user-generated content. For the first time, the authors apply the Transformer-based MARBERT pre-trained language model to a five-class sentiment classification task—encompassing positive, negative, neutral, sarcastic, and uncertain sentiments—within an end-to-end joint detection framework for sentiment and spam. Evaluated on a dataset of 24,513 tweets, the proposed approach significantly outperforms existing methods, achieving state-of-the-art results across multiple metrics including F1 score, precision, and recall. This work bridges a critical gap in Arabic natural language processing by demonstrating effective deployment in a real-world customer service context.