Beyond Topicality: A Conceptual Analysis of Societal Relevance and Its Application to Search Results and AI Responses
This work proposes the concept of “social relevance” to address the limitations of existing search relevance models, which primarily focus on topical matching and often fail to identify or mitigate harmful content such as misinformation and discriminatory material, thereby neglecting broader societal interests. Through conceptual analysis and a three-dimensional modeling framework encompassing system, user, and societal perspectives, the study clarifies the definition, boundaries, and distinction of social relevance from traditional information quality metrics. By transcending conventional relevance paradigms, this framework provides a theoretical foundation for designing retrieval systems that integrate ethical values and social welfare, ultimately advancing search engines toward a value-driven paradigm.