Fueling Volunteer Growth: the case of Wikipedia Administrators
This study addresses the persistent decline in administrator numbers across highly active Wikipedia language editions—a trend that threatens the platform’s long-term sustainability. Integrating large-scale log data from 284 language editions since 2018, over 3,000 survey responses, and 12 in-depth interviews, this work reveals for the first time that administrator attrition stems primarily from insufficient recruitment rather than abnormal departures. Key barriers include low awareness of administrative roles, ambiguous eligibility criteria, and overly stringent onboarding procedures. Although a majority of language editions exhibit net growth in administrators, two-thirds of highly active editions show a declining trend. Building on these findings, the study proposes actionable strategies to optimize recruitment processes, offering empirical evidence and practical pathways to strengthen Wikipedia’s governance mechanisms and ensure their sustainability.