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Manchester Metropolitan University

Academic institutioneurope · gb
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Research library30linked papers
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Selected work

Representative Papers

Integrating Persuasion Theory into the Epidemiological Modelling of Health Misinformation Spread on Social Media

Aug 16, 2026

This study addresses the lack of individual psychological dynamics in modeling health misinformation propagation on social media by proposing the ELM-SIRMMM framework. This approach integrates psychological signals, including emotion and engagement from the Elaboration Likelihood Model (ELM), into a six-compartment epidemiological model to enable behavior-driven dynamic modulation of transmission rates. Multi-dataset validation demonstrates that the framework significantly enhances prediction accuracy and dynamic realism. Specifically, on the FibVID dataset, it reduces RMSE by 5.5% and corrects peak timing by 10 days. Furthermore, on MC-Fake, it accurately reproduces flash-rumor patterns with a 97% recovery rate, confirming the critical role of psychological mechanisms in achieving precise misinformation propagation modeling.

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Latest Papers

Integrating Persuasion Theory into the Epidemiological Modelling of Health Misinformation Spread on Social Media

Aug 16, 2026

This study addresses the lack of individual psychological dynamics in modeling health misinformation propagation on social media by proposing the ELM-SIRMMM framework. This approach integrates psychological signals, including emotion and engagement from the Elaboration Likelihood Model (ELM), into a six-compartment epidemiological model to enable behavior-driven dynamic modulation of transmission rates. Multi-dataset validation demonstrates that the framework significantly enhances prediction accuracy and dynamic realism. Specifically, on the FibVID dataset, it reduces RMSE by 5.5% and corrects peak timing by 10 days. Furthermore, on MC-Fake, it accurately reproduces flash-rumor patterns with a 97% recovery rate, confirming the critical role of psychological mechanisms in achieving precise misinformation propagation modeling.

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