Improving Item Discoverability in e-Commerce Search via Related Intent Generation
This work addresses the limitations of traditional e-commerce search systems, which overly rely on exact matching and consequently suffer from insufficient recall of substitute, complementary, and thematically related items, thereby hindering user discovery and commercial conversion. To overcome this, the authors propose an intent-conditioned recall expansion mechanism comprising a two-stage hybrid architecture: first, a closed-source large language model (LLM) enhances discoverability for head queries; then, a small language model (SLM), fine-tuned via LoRA and trained through teacher–student distillation, generalizes this capability to long-tail queries. This approach maintains high relevance while increasing the coverage of discoverable queries from 60% to 80% and reducing inference costs to approximately 30% of the teacher model’s, significantly boosting exposure for long-tail and emerging products and demonstrating strong effectiveness and scalability in real-world deployment.