When Feasibility of Fairness Audits Relies on Willingness to Share Data: Examining User Acceptance of Multi-Party Computation Protocols for Fairness Monitoring
Fairness auditing typically requires users to share sensitive data, yet user acceptance of multiparty computation (MPC) protocols designed to enable such auditing under privacy-compliant conditions remains unclear. This study addresses this gap through an online survey of 833 European participants, combining a discrete choice experiment with direct evaluation questionnaires to systematically examine user acceptance of different MPC protocol designs for fairness monitoring. For the first time, it reveals a divergence in how users weigh risk-related attributes (e.g., privacy protection) against benefit-related attributes (e.g., fairness objectives), and integrates individual privacy and fairness preferences into an acceptance model. Results show that while users prioritize privacy mechanisms in direct evaluations, they place greater emphasis on fairness outcomes in simulated choices—both factors significantly shaping willingness to adopt MPC protocols and offering critical behavioral insights for compliant deployment.